On the 1st of May 1957 we started as a bike and repair shop in Wassenaar, the Netherlands. In ‘64 we start manufacturing exhausts for mopeds, the first step towards greater things. In ‘69 the bike shop in town gave place to a small factory in a business park. Aside from rollers, we introduce indoor bike trainers and bike carriers for cars. Later on bottles and tools are added to our product assortment. What once started as a small local bike and repair shop and modest manufacturer of rollers has grown into a globally well-known brand which develops and offers innovative products for athletes in over 80 countries.
WE LOVE CYCLING
Since the beginning we have been highly involved in cycling, which has always guided us in our decisions and brought us to where we are today. When riders required high quality bike parts, we made this happen by producing them ourselves. When riders required a way to warm-up before a race, we started making rollers. When riders needed to train effectively during winter, we started making indoor bike trainers. And when more efficiency was required in their training, we made them interactive.
INVENTING THE FUTURE
We have a history of inventing the future. We take up the greatest challenges and keep pushing limits of what is technically possible to create ground-breaking products with state-of-the-art designs. We were the first to connect computer electronics to bike trainers , in the year 2000, and introduce an entirely new way of training. In 2015 we develop the NEO Smart; the most accurate, realistic, powerful and silent trainer to date, thanks to a unique piece of trainer technology. Parallel to the development of the NEO we develop the Magnum: the first treadmill you can cycle on, enabling you to ride completely free and experience actual inclines indoors.